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Vespa releases limited edition Primavera (RED) 125 in Japan

A special-edition Primavera for a good cause.

EJ Punsalang EJ Punsalang on Mar 31, 2022
Vespa Primavera (RED) 125

(RED) is a well-known non-profit organization that distributes a portion of its revenues to support individuals affected by diseases including AIDS, Malaria, Tuberculosis, and, more recently, COVID-19. Bono, best known as the frontman and vocalist of the British rock band U2, and Bobby Shriver, an American lawyer, activist, and journalist, are the founding members of the organization.

(RED) has collaborated with a number of well-known businesses over the years. It accomplishes this by offering limited-edition models and items with a stunning design accented by the usage of the color red. Apple, Coca-Cola, Starbucks, and Nike are just a few of (RED's) noteworthy partnerships. Aprilia has worn unique (RED) liveries during the MotoGP round in Valencia since 2016, and the organization has begun to make an impact in the world of motorsports.

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Vespa’s brand equity has been estimated to be worth P52 billion
Vespa Primavera (RED) 125

Aside from Aprilia, the Piaggio Group has ties to (RED), having previously sold Vespa models in the unique colorway. The renowned Italian scooter manufacturer has already issued numerous models with special edition (RED) liveries, the most recent of which is the Primavera 125, which is currently available in Japan. It's immediately recognized because of its all-red color scheme, which includes Passione Red on the body, alloy wheels, and even the saddle. Clearly, the special-edition Primavera 125's color scheme is unlike any other in Vespa's collection.

The Primavera 125 (RED) edition's specifications remain unchanged. The Primavera 125 is a practical, cheap, yet attractive two-wheeler with excellent features and performance that is one of Vespa's best-selling models in Japan and other markets. It is powered by a 124cc air-cooled engine with Vespa's i-get technology, which produces roughly 11 horsepower. The engine is well-known for being exceedingly fuel-efficient and reliable, despite its lack of performance. Other features include a front disc brake with anti-lock brakes and a digital/analog instrument cluster.

According to the Piaggio Group, for every Vespa Primavera 125 (RED) edition purchased, the company will donate $100 USD to the International Insurance Fund, which will cover 500 days of HIV/AIDS treatment. The limited-edition scooter costs 511,500 Yen, which is around P217,000.

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