/ News
No small-displacement Norton motorcycles for now
TVS’s acquisition of Norton doesn’t mean cheaper motorcycles.
Norton Motorcycles has recently been placed under administration and was on the verge of bankruptcy but they were saved by TVS Motor Company, a motorcycle brand, and manufacturer based in India that produces small-displacement motorcycles based on a common platform developed by BMW Motorrad. However, the acquisition by TVS doesn’t necessarily mean that we’ll be seeing smaller and more affordable Norton motorcycles around Southeast Asia just yet.
TVS Motor Company has made it clear that they currently have no plans of producing any small-displacement motorcycles with the Norton badge. Norton motorcycles have two parallel twin platforms as well as a V4 engine platform. After TVS acquired the Norton brand of motorcycles for GBP 16 million, they now effectively own all intellectual property and other rights to these platforms.
The iconic brands like the Dominator, Commando and the V4, we have all the rights, and the IP we need to produce these, and we can get off the ground very quickly. All the engine rights that we need, remain with us, including the Atlas. Some versions of these engines do not meet the new emission regulations, so I'm not concerned about those. But whatever has the ability to go forward into Euro 5 and BS6 is with us, and with these we will be able to produce all the brands currently available and under development. Some of these rights have been sold away, but that does not concern the existing portfolio, or in-development portfolio that we have all taken over now.
Sudarshan Venu, Joint Managing Director of TVS made it clear in his remarks to maintain Norton’s premium brand and to continue building on the legacy of the brand’s very high-end and powerful engines and focus on them for now. At the moment, we’re fortunate to have TVS to continue pushing forward the Norton brand to be enjoyed by a newer generation of riders.
Tagged Under
Related Articles
-
BMW Motorrad and TVS Motors celebrate decade-long partnership / News
BMW Motorrad and TVS Motor Company have been in a partnership for 10 years now, and continue to have big plans for the future.
-
BMW Motorrad and TVS extend partnership to electric motorcycles / News
Partners since 2013, the two companies now take aim on the new frontier of motorcycling.
-
BMW and TVS celebrate the 100,000th G 310 unit ever produced / News
Both brands have been at it since 2013.
-
Iconic British Manufacturer Norton Slated To Make A Comeback Soon / News
TVS-owned legendary British motorcycle manufacturer Norton, is expected to debut in the Indian market soon with four new models.
-
Norton opens new factory to produce 8,000 bikes per year / News
Iconic British motorcycle manufacturer, Norton, has opened a new factory which is capable of producing 8,000 motorcycles annually.
Latest News
-
Royal Enfield Philippines inaugurates new flagship store at Brixton, Pasig / News
Royal Enfield has opened the doors to its new flagship dealership in Brixton, Pasig.
-
BMW brings big updates to 2025 F 900 R naked bike / News
BMW has introduced updates to its popular F 900 R naked bike for the 2025 model-year.
-
Ducati showcases stealthy Diavel V4 Black Roadster / News
Ducati has unveiled the 2025 Diavel V4 Black Roadster, a unique and stealthy take on the power cruiser.