MV Agusta Motor S.p.A. announced that the Italian-born brand is launching a new line of streetwear called Logo Level 1. Successive releases from MV are scheduled at different times of the year.
These garments are adorned with the iconography of MV Agusta, and the brand is planning a limited series of drops to mark the company’s intention to appeal to the younger generation. MV wants to target the non-biker demographic, and it believes that the Logo Level 1 collection will appeal to the public using a very specific language made of content, values, and connections.
The collection will be made available on MV Agusta’s online store, and also in street-fashion stores worldwide.
Motorcycle Art runs through every facet of MV’s work, and the garments reflect the brand’s values. MV teamed up with KALEIDOSCOPE to present “Metafisica Veloce,” a take on the company’s initials, that celebrates innovation and tradition.
The photoset was taken by Jim Nedd, capturing an enigmatic cityscape with eerie backdrops of the city. The setting in question is Tresigallo, also known as the “Metaphysical City.”
Among the models and clothing sits the iconic MV Agusta Superveloce. The poster child of the brand, it sports a 798cc inline three-cylinder engine that is mated to a 6-speed manual transmission. It pushes out 148 hp and has a torque figure of 88 Nm. Its presence alone sets it apart from other sportbikes, and the level of detail that MV put into it is almost second to none.
The collection includes a standard array of graphic tees sweaters and oversized windbreakers, but the centerpiece would have to be the quilted jacket. The MV Agusta logo at the back is no mere print, instead, it is a quality embroidered piece that is expertly sewn into the highest quality materials.
Tagged Under
Related Articles
-
Feast your eyes on the new MV Agusta Superveloce 1000 Serie Oro / News
MV Agusta has released the new Superveloce 1000 Serie Oro of which only 500 will be produced. Could any of them land in the Philippines?
-
MV Agusta’s Timur Sardarov clarifies speculation around KTM’s involvement in the brand / News
In an interview, MV Agusta’s Timur Sardarov clarified speculations about KTM’s recent escapades with the MV Agusta brand.
-
KTM reportedly set to increase its stake in MV Agusta / News
Reports suggest that KTM is working out a bigger deal in acquiring a majority stake in Italian manufacturer MV Agusta.
-
MV Agusta to showcase new Superveloce 1000 at Italy’s FuoriConcorso / News
MV Agusta is set to showcase the new Superveloce 1000 at the upcoming FuoriConcorso in Lake Como, Italy.
-
Here are more details about KTM’s investment in MV Agusta / News
Timur Saradarov, MV Agusta’s CEO, clarified the KTM capital infusion deal, stating better dealers in the future.
Latest News
-
Royal Enfield Philippines inaugurates new flagship store at Brixton, Pasig / News
Royal Enfield has opened the doors to its new flagship dealership in Brixton, Pasig.
-
BMW brings big updates to 2025 F 900 R naked bike / News
BMW has introduced updates to its popular F 900 R naked bike for the 2025 model-year.
-
Ducati showcases stealthy Diavel V4 Black Roadster / News
Ducati has unveiled the 2025 Diavel V4 Black Roadster, a unique and stealthy take on the power cruiser.