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Kawasaki spins off motorcycle business, adopts new River logo
Team Green is streamlining operations to bring us better motorcycles in the future.
In November, 2020, Kawasaki Heavy Industries announced that it would be spinning off its motorcycle business into a new company, as part of the company's initiatives to streamline its operations. Although Kawasaki has been rather quiet about this for the past few months, a lot of restructuring has been going on behind the scenes. On October 1, 2021, Kawasaki officially unveiled its newest company, Kawasaki Motors Limited, dedicated solely to the development and manufacturing of motorcycles.
Kawasaki Motors Limited has fun and enjoyment at its core. Similar to Kawasaki’s famous tagline, “Let the good times roll,” Kawasaki Motors Limited seeks to bring the fun and enjoyment of two-wheels to the entire world. What’s even better is that Kawasaki Motors doesn’t only want its customers to have fun, but its workers, as well. This was expressed by company president Hiroshi Ito during the inauguration of the new company. Ito stated that all people involved in the production, development, and distribution of Kawasaki motorcycles should love and be passionate about what they are doing.
To top it all off, Kawasaki Motors Limited is employing a new logo—the historic Kawasaki River logo. This logo finds its roots all the way back in the 1870s, back when Kawasaki was still making boats in the Kawasaki Tsukiji Shipyard. It depicts an artistic take on the Japanese kanji for the word “Kawa” which translates to “River”, hence the nickname Kawasaki River logo. Incidentally, this isn’t the first time we’re seeing this logo on a Kawasaki motorcycle. This same logo was in fact the one used on Kawasaki’s fire-breathing Ninja H2, which features a supercharged 998cc inline four-cylinder engine pumping out upwards of 200 horsepower.
With Kawasaki Motors Limited now a new company dedicated to producing performance-oriented machines, chances are we can expect some very exciting things from the company in the coming years. Perhaps Kawasaki has something big in store for the motorcycle industry, especially since they’ve been rather quiet when it comes to new model releases in recent years.
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