/ News
EICMA, one of the year’s biggest motorcycle shows is canceled
It’s a sad announcement for motorcycle enthusiasts.
Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA), one of the biggest motorcycle shows held in Milan, Italy, has just officially announced its cancelation. Concerns over the COVID-19 global pandemic have made it difficult for its organizers to ensure the health and safety of both its guests and participants. Regarded as the centerpiece of the international motorcycle show circuit, EICMA draws more than half a million guests with over 1,200 participating brands visitors from all over the world. Though strict lockdown measures from around the world have been slowly easing, implementation of social distancing protocols in such events would be required to go ahead, however, EICMA’s managing director Paolo Magri deemed it best to cancel the event altogether which was supposed to be scheduled on November 5 to 9.
The value and international leadership of our exhibition-event have convinced us not to wager on the evolution of the health situation linked to the Covid-19 emergency and, above all, to listen to and protect the whole of the two-wheeler industry which, with Fiera Milano primarily and our partners, continues to see in EICMA a successful model and its most important opportunity for b2c and b2b at shows.
Magri added that “Responsibility has been imposed on us and makes us act on a wide scale in the interest of the exhibitors and our visitors, postponing the 2020 show with a solid convergence of intentions.”.
It should be noted that a few months ago, even before EICMA announced its cancelation, both KTM and BMW had confirmed that it would cancel its participation in EICMA, and instead focused its attention on looking for alternative methods for launching their new motorcycles. In line with the recent shift to online marketing, BMW has already made its recent motorcycle launches complete with the launch of its R18 and F900R models. The same goes for KTM that has just recently launched its new 790 Adventure and 790 Duke into the Philippine market which is now being manufactured locally giving it a significant price drop.
Tagged Under
Related Articles
-
CFMOTO's new 675NK is poised to revolutionize the naked bike segment / News
CFMOTO has unveiled the 675NK at EICMA 2024.
-
Check out Hero MotoCorp’s Vida Concept Lynx electric dirt bike / News
India’s Hero MotoCorp has unveiled the Concept Lynx, an electric dirt bike under its electric mobility subsidiary Vida.
-
New Benelli Tornado Naked Twin 500 is a sharp and sporty street machine / News
At EICMA 2023, Benelli showcased its newest naked streetfighter, the Tornado Naked Twin 500.
-
CFMOTO pulls the covers off the track-ready 800NK GP / News
At EICMA 2023, CFMOTO pulled the covers off the new 800NK GP, a track-ready naked streetfighter.
-
Check out Royal Enfield’s new Electric Himalayan Concept / News
Royal Enfield has unveiled the Electric Himalayan Test Bed at EICMA 2023, setting the foundation for future electric models.
Latest News
-
BMW brings big updates to 2025 F 900 R naked bike / News
BMW has introduced updates to its popular F 900 R naked bike for the 2025 model-year.
-
Honda unveils 2025 NC750X tourer in Europe
Honda has unveiled the 2025 NC750X in Europe, do you think this thing would be a fit for the local market?
-
CFMOTO's new 675NK is poised to revolutionize the naked bike segment / News
CFMOTO has unveiled the 675NK at EICMA 2024.