/ News
Ducati dedicates an entire pop-up store to the Multistrada V4 in France
This pop-up is as dedicated as Ducatistas are to the brand.
We’ve seen Ducati stores pop up from time to time, but rarely do we get brands doubling down on a popup store for just one model. The Italian brand is doing just that for its flagship sport-tourer, the Ducati Multistrada V4.
Equipped with the brand’s latest and greatest tech and safety features, as well as Ducati’s newest V4 engine, the sport-tourer is one of the best models in the market for long-distance riding on paved roads. It’s not surprising to see the legions of fans clamouring to get their hands on what is Ducati’s best sport-tourer to date.
Hence the pop-up in Paris. The store is located at 32, Place de la Madeleine in Paris' 8th arrondissement, and the temporary venue named "La Galerie by Ducati." Patrizia Cianetti, the Marketing and Communications Director for the Ducati brand stated that:
"The pop-up store project expresses Ducati's desire to experiment with new forms of interaction with its fans and to create more and more opportunities to meet the public. "La Galerie by Ducati", in particular, enhances in a prestigious context the features and versatility of the Multistrada V4 taking inspiration from an art gallery. The installation is designed not only to make Ducatisti dream, but also to prepare them for their next adventure."
The exhibition caters to riders’ sense of adventure, showcasing the many highlights of multiple men and women who’ve heeded the call to adventure. The showcase also highlights the many journeys that these Ducatistas have taken on. Whether brand ambassadors, journalists, experts, or even beginners, the “La Galerie by Ducati” is dedicated to all the men and women who’ve opted to share their personal stories to the world with the brand that enables exciting rides, and makes the Ducati Multistrada V4.
If you want to visit the location, plan a trip before mid-January, 2022. It’s open to the public from now to the middle of the first month of the year.
Tagged Under
Related Articles
-
Ducati unveils 2025 Panigale and Streetfighter V2 / News
Ducati has wasted no time in launching two new sportbikes powered by its all-new V2 engine.
-
2025 Ducati Panigale V4 is ready to set the track ablaze / News
Ducati has unveiled the 2025 Panigale V4 sporting improved performance, tech, and updated styling.
-
Ducati unveils 5 Panigale Race Replicas to celebrate racing success / News
Ducati has 5 new Panigale Race Replicas to celebrate its success in motorsports for 2023.
-
Bentley and Ducati have just launched a limited-edition Diavel V4 / News
Bentley and Ducati have teamed up for a limited-edition run of the Diavel V4 meant to pay tribute to the new Bentley Batur grand tourer.
-
Ducati unveils the all-new Hypermotard 698 Mono / News
Ducati has unveiled the all-new Hypermotard 698 Mono, its first modern motorcycle with a single-cylinder engine.
Latest News
-
CFMOTO's new 675NK is poised to revolutionize the naked bike segment / News
CFMOTO has unveiled the 675NK at EICMA 2024.
-
What do you think of the new Royal Enfield Bear 650 scrambler? / News
Royal Enfield has unveiled the new Bear 650, its middleweight offering in the scrambler segment.
-
Ducati unveils 2025 Panigale and Streetfighter V2 / News
Ducati has wasted no time in launching two new sportbikes powered by its all-new V2 engine.