/ News
Bajaj’s files a trademark application for “Neuron”
This could mean a new motorcycle under the brand.
Indian motorcycle giant, Bajaj files a new trademark application for “Neuron” which could give birth to a whole new model range of motorcycles. While the word Neuron itself strongly suggests a new electric motorcycle in the works, rumors churning up the rumor mill within the Indian motorcycle press suggest otherwise.
The new nameplate is more likely to be used for a new brand that would be selling middleweight retro bikes within the region, a segment that Royal Enfield has been dominating within the region. In India, the middleweight retro market is starting to be a hotly-contested segment with Honda wanting its own chunk of the pie after recently unveiling its new H’Ness CB350.
Bajaj, on the other hand, currently has its own range of classically styled bikes with its Avenger machines. It comes in a form of Cruiser 220 and Street 160 variants. However, looking like an old Yamaha Virago slotted with a single-cylinder, it struggles to keep up with the likes of Royal Enfield when it comes to capturing the modern retro market.
That being said, Bajaj already is already equipped with the infrastructure, technology, and powertrain for a slightly more premium bike than its Avenger models that can be slotted into the 250 cc to 500 cc segment. Yet, going headfirst into the classic market is still not a fool-proof recipe for success. India, together with the rest of the Asian continent is moving on with the times with more tech and gadgets being integrated into the newer motorcycle releases.
Another theory presented is that the new Neuron trademark could represent a new type of rider interface or smart technology that Bajaj could push out across its entire existing model range. If this was the case, this new interface could suddenly surface in the new Dominar, the Avenger, or the Pulsar.
In any case, whether a new retro motorcycle or a merely new rider interface is in the works, all we have at this point are speculations and conjectures. We’ll just have to wait and see until Bajaj makes the official announcement hopefully in the near future.
Tagged Under
Related Articles
-
Triumph to launch first model in partnership with Bajaj in India on July 5, 2023 / News
Triumph is expected to launch its newest model in partnership with Bajaj on July 5, 2023 in India.
-
Triumph and Bajaj could launch their new models in the global market by June 2023 / News
Triumph and Bajaj have been working together for quite some time now, and the first fruit of their labor is expected to be unveiled to the world in June, 2023.
-
Bajaj Auto takes over Triumph operations in India / News
Baja has announced that it is taking over Triumph’s operations in India. On top of that, a new mid-displacement model is set to hit the Asian market in 2023.
-
Bajaj unveils the 2023 Pulsar NS200 in India / News
Bajaj has recently introduced the 2023 version of the Pulsar NS200 in India, which features significant upgrades such as updated suspension and dual-channel ABS.
-
KTM and Bajaj partnership has produced more than one million motorcycles / News
The KTM and Bajaj partnership has yielded in excess of one million motorcycles consisting mainly of small to mid-displacement bikes ranging from 125cc to 400cc
Latest News
-
Royal Enfield Philippines inaugurates new flagship store at Brixton, Pasig / News
Royal Enfield has opened the doors to its new flagship dealership in Brixton, Pasig.
-
BMW brings big updates to 2025 F 900 R naked bike / News
BMW has introduced updates to its popular F 900 R naked bike for the 2025 model-year.
-
Ducati showcases stealthy Diavel V4 Black Roadster / News
Ducati has unveiled the 2025 Diavel V4 Black Roadster, a unique and stealthy take on the power cruiser.